Leadership Prize Branding & Communications

Juvenile Law Center created an annual award to honor leadership in their field. I initiated work to properly brand the prize, starting with partnering with a designer to create a logo and color palette that blended with the parent brand. As the prize grew, I developed and executed marketing strategies to sell tickets to the award event and position the Leadership Prize as a prestigious brand in the field. I also designed marketing pieces, saving the organization time and money.

Now in it’s 5th year, I developed a targeted brand strategy for the 2020 Leadership Prize to ensure the brand continues to grow, specifically retaining key audiences and engaging new target audiences.