Youth Matters: Philly

Youth Matters: Philly is a digital resource bank for Philadelphia's youth in foster care and youth facing homelessness. It’s a good example of what's possible when tech is used for good. Site gives users easy access to hundreds of youth-focused programs and resources across the city.

scope: branding, copywriting, graphic design, social media

I used existing creative (logo, color palette, typography) to create ads, social media content, and promotional swag such as info cards and flyers. I developed the brand tagline and all copywriting for social media, ads, promo materials, and more. I created social media content supporting the app's launch and post-launch promotion, including a full kit for advocacy partners.

I was also heavily involved in the site development, working as an advisor on brand, design, and UX. I attended all project meetings and worked very closely with the advocacy, communications, and development teams from conceptualization to launch.